Tattoo Market Size & Growth 2024-2032
$2.2B
2024 current market size
$4.8B
2032 Expected market size
10.2%
CAGR 2024-2032
Market Segments
Products & Services
  • Tattoos as a service
  • Tattoo Ink
  • Tattoo machines
  • Tattoo equipment
  • Temporary tattoos (paper, inkbox, henna)
  • Fading ink tattoos (Ephemeral)
  • Tattoo multi-media
  • Laser removal
  • Online courses & irl classes
Artist Demographics
  • DIY artists make up at least 25% of the industry
  • US & UK industry is predominantly middle-aged cis-het white male
  • Huge growth in black artists. Hotspots: Atlanta|Houston|Dallas
  • Huge growth in queer & trans tattoo artists with private studios. Hotspots: PDX|Austin|Brooklyn
Client Demographics
  • 16-18: First small tattoo, Rite of passage, Temporary tattoos, DIY handpoke
  • 18-25: Largest consumer group, influenced by social media trends
  • 26-40: Prefers original and sentimental designs with white glove service
  • Above 40: Commemorative designs and quality work, first tattoos
Market Progression
1
Current Trends
  • Fineline
  • Blackout
  • Eurotrash
  • Cybersigilism
  • Fading ink
  • Greywash
2
Market Drivers
  • Herd acceptance
  • Social media trends
  • Fashion industry
  • Venture backing
  • Inclusive practices
  • Access to knowledge
3
Opportunities
  • Accessibility
  • Adversity representation
  • Fading ink
  • Robotics
  • Creator Economy
4
Future Growth
  • Lower price models
  • Client services
  • Entertainment
  • Education
  • AI consulting
  • Bodysuit acceptance
Regional Market Leaders

USA
Body Art Alliance
Nexus Group
Dynamic Color Ink

UK
Killer Ink Supply

China
Dragon Hawk